If your website is over 3 years old, there’s a good chance it’s costing you money
In the legal world, trust happens in seconds
And a slow, stale, or hard-to-use site sends clients straight to your competitors
So let’s answer this one head-on:
How often should a law firm redesign their website?
Short answer: every 2–3 years
Real answer: when it stops converting
Here’s what that actually means
It’s Not About the Calendar—It’s About the Conversion
Some firms need a redesign after 18 months
Others are good for 4 years
The difference?
Performance.
If your site isn’t converting, ranking, or earning trust—you’ve waited too long
Here’s what to measure instead of time:
- Drop in contact form submissions
- Bounce rate over 70%
- "I found your site but wasn’t sure if I should call"
- Google ranking falling month-over-month
- You feel embarrassed to send your own link
If any of those are true → it’s time
The “Digital Office” Analogy
You wouldn’t let clients walk into a dusty, cluttered lobby with broken chairs
So why let your website feel like that?
Your homepage is your receptionist
Your contact page is your intake team
Your testimonials are the hallway framed with client wins
If that energy is off—they bounce
The 2–3 Year Rule (and Why It Works)
Here’s why most law firm sites should refresh every 2–3 years:
Design trends change
Old sites feel sketchy—even if they’re functionalSEO algorithms shift
Google’s always updating. Mobile-first indexing, Core Web Vitals, etc.Your firm evolves
You might focus more on wrongful death now. Or you’ve got a new lead attorney. Or added video testimonials.
A site that reflects 2021 doesn’t show who you are in 2025
Redesign ≠ Rebuild
Now let’s clear something up
You don’t always need a full rebuild from scratch
Sometimes it’s a conversion-focused refresh:
Rewriting your hero headline
Adding sticky CTAs
Showing better proof above the fold
Improving mobile speed
Making the nav less confusing
Updating brand photos + language
That kind of mini redesign can transform results without starting over
Signs It’s Time to Redesign
Here’s a quick gut-check list:
Your site says “Welcome to Our Law Firm” (please stop)
It looks tiny on your iPhone 14
You’ve added services but they’re buried or missing
Your “About” photo is still from 2018
You’re running ads but people don’t convert
You’re not proud to send your link
Clients say they “found you on Google” but never called
Your site doesn’t show any personality or humanity
If any of these hit… that’s your sign
What Should a 2025 Law Firm Website Look Like?
Quick hits:
- Bold headline that speaks to a real client problem
- Real reviews and results, not just claims
- Fast loading, especially on mobile
- Easy-to-book CTA
- Photos of your actual team
- Trust badges + case wins up front
- Feels like a handshake, not a brochure
We wrote a full checklist on what makes a high-converting law firm homepage
👉 Read it here
Final Word: Don’t Wait for “Perfect”—Aim for “Performing”
If you’re hesitating because you’re not sure whether it’s “time”
Check your calendar second
Check your conversions first
A silent website is a leaking bucket
You might be losing 10–15 clients a month—and not even know it
Want to know for sure?
👉 Take the Free Trust Score Website Audit
15 Checkboxes. 2 Minutes. Total clarity.
Or
👉 Book a Free Site Review
We’ll tell you what’s working, what’s not, and whether a redesign could change your intake forever
