Why the Right CTA Is a Game‑Changer
You’ve invested in killer design, human storytelling, and trust signals. But when your button says “Submit,” you still hear crickets.
A great CTA does more than stand out visually—it speaks your prospect’s language, cuts through friction, and feels like the next obvious step. Let’s fire up your consult pipeline with seven phrases that get clicks, calls, and real cases.
1. “Book Your Free Case Review”
Why it works:
“Free” eliminates risk. “Case Review” sounds specific and professional.
Where to use:
Hero section, sticky header, mobile call button.
2. “See How Much You Could Recover”
Why it works:
Promises a clear benefit and taps into curiosity about value.
Where to use:
Next to your “$X M Recovered” stat or in a testimonial section.
3. “Get Help Within 24 Hours”
Why it works:
Urgency + speed. Clients in crisis need fast answers.
Where to use:
Banner above the fold or as a pop‑in after 10 sec on page.
4. “Check Your Trust Score Now”
Why it works:
Leverages your signature tool. Plays on curiosity and self‑audit desire.
Where to use:
Inline after “Why Trust Matters” section or in sidebar.
👉 Trust Score Audit →
5. “Claim Your Free Strategy Session”
Why it works:
Positions the consult as strategic and valuable, not just a chat.
Where to use:
At the end of blog posts, in pop‑up modals, and email footers.
👉 Book a Strategy Session →
6. “Download the Quick‑Fix Checklist”
Why it works:
Offers an instant win. Great for content upgrades and email capture.
Where to use:
Mid‑article or “Related Reads” sections.
👉 Conversion Checklist →
7. “Start Your Success Story Today”
Why it works:
Emotional hook that frames the consult as the first chapter in a positive outcome.
Where to use:
On the About page, consultation landing pages, or hero of service pages.
Putting It All Together
- Visual Hierarchy: Make your primary CTA stand out in color and size.
- Consistent Messaging: Use the same phrase in buttons, links, and promotional snippets.
- A/B Test: Try two phrases at a time for one week and see which boosts consults.
Bonus: The 80/20 Toolkit
- Trust Score Audit: Let them self‑diagnose trust gaps. Try it free
- Conversion Checklist: Hand this to your VA for instant homepage tweaks. Download it
- Strategy Session: Your calendar link for high‑value consults. Claim your spot
Bottom Line
Buttons aren’t magic, but the words on them can feel like it. Swap out “Submit” for one of these seven power phrases, and watch your consult requests climb.
Now pick one, update your site tonight—and let your CTA do the heavy lifting.
